News – Secret of Delhi’s Book Distribution Success

Published on Jan 31, 2015

I had to the good fortune of being in Delhi for the month December which gave me an opportunity to witness first hand some of the reasons this temple consistently wins the world wide Srila Prabhupada December Book Distribution Marathon.

Book distribution is their focus and main priority.

Apart from the huge banners all over the temple complex promoting book distribution, every Bhagavatam class focuses on book distribution. On the board below the Bhagavatam Verse there is a Srila Prabhupada daily quote about the importance of Book Distribution.

ISKCON Delhi also has many corporate professionals and India Institute of Technology graduates who previously held top management positions in world class corporations but who have since become fully dedicated devotees in Srila Prabhupada’s mission. Hearing such brilliant orators using their extra sharp, now purified intelligence, bringing to life the Bhagavatam verses and purports expertly fusing in the importance of preaching Bhagavatam through book distribution naturally inspires and motivates an incredible enthusiasm in the army of young bramacharis to rush out the door and distribute books.
Not only the bramacharis but everyone from mother’s with their children to grand-parents participate in the marathon.

You can see smiling book distributors all over the temple complex greeting the hundreds sometimes thousands of guests that visit daily. You can see them with book tables at different malls such as Neru Place Market. You can see them at traffic lights approaching people in their temporarily motionless vehicles. You can see them everywhere.

Then the following morning right after Mangal Arati everyone eagerly await to hear the scores announced for the pleasure of the temple’s presiding Deities.
And we’re talking scores! BIG SCORES!!
Sometimes more than 20,000 Bhagavad-Gitas and Krishna Books distributed in a single day and all for the pleasure of Srila Prabhupada and Sri Sri Radha Parthasarathi.

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